Throughout the development of the UrbanPaws project, we have built a strong, modern brand that aligns with the values of sustainability and premium design.
Brand Identity Definition
Development of the brand’s mission, vision, and values, focusing on offering sustainable and high-quality products for pets. In-depth analysis of the target audience and their preferences to tailor every aspect of the value proposition.
Market and Competitor Analysis
Identification of direct and indirect competitors, highlighting opportunities for differentiation. Strategy development to position UrbanPaws as a boutique, accessible luxury brand in the pet accessories market.
Visual Identity Creation
Design of a minimalist and elegant logo, complemented by a neutral color palette with accents in matte black and gold. Selection of modern typography to convey simplicity and sophistication. Initial applications such as tags, thank-you cards, and sustainable packaging.
E-Commerce Platform Development
Structuring the website with key pages such as Home, Categories, Product, and Cart. Creation of visual mockups and an interactive prototype to optimize the user experience (UX/UI). Implementation of advanced filters and customization options to enhance functionality.
Digital Marketing Strategy
Planning social media campaigns (Instagram, Pinterest, and Facebook) to highlight brand values and attract customers. Development of templates for automated emails and digital ads, including promotions such as "2x1 on personalized accessories."
Production of Promotional Materials
Design of visual content for social media and digital advertising, including product photography and short videos reinforcing the brand narrative.
Creation of a style guide to ensure consistency across all customer touchpoints.
This comprehensive approach has laid a solid foundation for UrbanPaws to stand out in the market as an innovative and sustainable brand, offering a customer experience that reflects its commitment to quality, design, and caring for the planet.
UrbanPaws is not just a brand—it’s a premium experience for pet owners who seek the very best.
