Work Completed for Alyna Capital
A comprehensive corporate identity manual was developed, defining and detailing the brand's visual and communicative elements to ensure consistency and professionalism across all applications.
1. Logo Design
Objective: To create a distinctive visual identity that conveys professionalism, freshness, and sustainability.
Outcome: A modern and minimalist logotype reflecting the brand's core values.
Variations of the logo to adapt to different formats and contexts.
2. Typography Selection
Primary Typeface. Montserrat: A modern and clean typeface used for headlines and key design elements, ensuring a fresh and approachable look.
Secondary Typeface. Plantin MT Pro: A serif typeface chosen for its elegance and readability, ideal for body text and supporting materials.
3. Color Palette
Colors such as #74bba0 (green), #ee706a (red), #f9ba73 (orange), and #3c3c3b (dark gray) were selected to represent sustainability and professionalism.
Applications: Corporate backgrounds, communications, and other key visual elements.
4. Corporate Stationery
Designed and adapted stationery elements, including:
- Business Cards: Minimalist designs with standard dimensions (85x55 mm), emphasizing professionalism.
- Email Signatures: Standardized layout featuring the logo, contact details, and a link to the website.
- Corporate Documents: Templates for letters, invoices, and presentations.
5. Complementary Applications
Additional visual applications were explored, such as:
- Designs for brochures and commercial presentations.
- Promotional materials for both digital and physical formats.
6. Communication Strategy
Tone of Communication. Fresh, direct, and results-oriented, aligned with the company’s target audience.
Key Message. "Professionalism and freshness driving innovative business solutions."